Our Most-Loved Styles
Why B Free?
17 Years, Made For Every Body!
No seams, tags or underwire. Our seamless technology engineers targeted compression and support zones directly into the fabric. Wire-free comfort for everyday wear and shapewear that targets exactly where you need it.
Our unique seamless knitting technology allows one bra to fit a range of cup sizes. B to DD in one style, E to H in another. The stretchy cup adapts to your shape while still providing full support and comfort.
Our bonded edge finish eliminates raw edges and stitching for a truly invisible look under any outfit. No more visible bra or underwear lines.
We source only the finest yarns. Silky bamboo viscose, organic cotton for sensitive skin and cotton-elastane blends for the perfect stretch. Fabrics that genuinely care for your body, inside and out.
14,000+ Five Star Reviews
Loved across every stage of life. Trusted worldwide.
Australian Owned Since 2009
Proudly designed in Australia for 17+ years.
Fast Shipping Australia-Wide
Same-day delivery available in Melbourne.
Bra Sizes: 8-30 Cup A-H
From Petite To Plus. Wardrobe Solutions For Every Body.
Shop With Confidence
30-day exchanges or store credit. Add unlimited free returns at checkout.
We're Here to Help
Live chat, phone 03 8007 3535 or email. Weekdays, AEST.
What Our Customers Say
Real women. Real comfort.
Our Founder
Coming home after a long day with a wire bra digging into my skin - I knew there had to be a better way.
In 2009, Paris-trained designer and mother of four Elle Carmeli turned that frustration into B Free. Seventeen years later, hundreds of thousands of women agree she was right.
Read Our Story- Elle Carmeli, Founder and Director